Birmingham¡¯s vibrant - and fast developing - city centre [Photo: ThinkStock]
By Rupert Reid for sino.uk
A department store might not seem like the most obvious place to find a business class airline seat.
However, that¡¯s exactly what¡¯ll soon greet shoppers at House of Fraser in Birmingham, as part of their celebrations of Chinese New Year.
The store has teamed-up with Manchester Airport and Hainan Airlines to celebrate their direct route from the North of England to Beijing. Hainan also directly links the British midlands to China with a service from Birmingham.
On 21st and 22nd January, there¡¯ll be the opportunity to sample canapes and drinks, enjoy the business class seating, and even a chance to win tickets to China.
There¡¯ll also be traditional music and enchanting Chinese window displays in store.
In December, we reported that HNA Group were planning to launch five new routes to link Great Britain and China.
HNA owns Beijing Capital, Hainan and Tianjin Airlines, and the group also has investments in a number of foreign airlines, including Virgin Australia.
House of Fraser itself has interesting links to China. Recently the firm, which is owned by Sanpower Group, expanded its presence in the Chinese market by opening its first standalone store.
The store is located in Sanpower Plaza, in the heart of Nanjing¡¯s Xinjiekou, the International Financial Centre, and will stock over 300 luxury brands.
These will be displayed over six floors, and in excess of 400,000 square feet of prime retail space.