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Pinewood seek eastern promise in China
   2016-09-22 22:05:34    CRIENGLISH.com      Web Editor: Huang Shan

[Photo: thinkstockphotos.com]

By Jodie Rowan (sino.uk.com)
There's no mistake that China has made a big impact on the film industry - the country is tipped to overtake the USA as the world's largest box office market by next year.

So it's no small wonder that Pinewood - one of the world's and Britain's leading film and TV studios known for the Harry Potter franchise and Star Wars films - take operations across the pond on a quest for eastern promise.

As part of their continued global expansion strategy, Pinewood Studios Group opens offices in Beijing, headed up by Amanda Halliday.

The studio will provide their expertise in the fields of studio design and build, production including post production, content development, marine services, education and training.

President of Pinewood China, Andrew M. Smith believes the expansion is a great opportunity for the company:

¡°Pinewood has been working in China for a number of years and we have forged some strong relationships with film companies, content producers and games developers.  A permanent presence in China is a key strategic element of Pinewood¡¯s overall international strategy.¡±

Karen Bradley, MP Secretary of State for Culture, Media and Sport thinks the move supports the legacy of Pinewood's world class heritage and reputation:

¡°The British film industry is one of our greatest success stories, and we are world renowned for our talents, skills and creativity when it comes to making movies. Pinewood is one of our most iconic brands and, building on the recent state visit to the UK by Chinese president, Xi Jinping, I¡¯m delighted to see Pinewood further expanding its presence in the international market as part of its strategic global growth plan."

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