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Chinese Tech Firms Target U.S. Market at International CES
   2016-01-08 13:50:32    CRIENGLISH.com      Web Editor: Min Rui

Ehang 184, the world's first passenger drone, unveiled by Chinese company Ehang at the 2016 International CES in Las Vegas, Nevada, on Wednesday, January 6th, 2016. [Photo: CRIENGLISH.com/Zhang Xu]

by Washington D.C. correspondent Zhang Xu

The many Chinese tech companies at the ongoing Consumer Electronics Show in Las Vegas are using the annual expo to promote their wares in the American market.

CRI's Fei Fei has more.


CES is the world's largest consumer electronics show, and China is well represented. More than a third of the exhibitors at this year's expo are from China.

Some Chinese companies at this year's CES have really stood out. For example, Guangzhou-based Ehang has claimed a world-first by unveiling a drone that's capable of carrying a human passenger.

During the expo's media day, many Chinese companies caught the attention of the global press. Some of those companies brought American celebrities to the event, including the likes of NBA legend Scottie Pippen, who appeared on behalf of ZTE.

"I think it's great! They find their way to America, to some NBA teams. So I think it's a great brand to a lot of sides."

ZTE has revealed Project CSX, a scheme to get U.S. phone fans to offer ideas and vote on what features they want to see in their smartphones. ZTE's American CEO, Lixin Cheng, says the US market is famous for brand innovation, and success in America will boost ZTE in other markets.

ZTE is the fourth largest smart phone supplier in the U.S., and Cheng says he feels confident about his company's future performance in the U.S. market.

"ZTE ranks fourth but we expect to reach third place in two to three years, I'm pretty sure for it."

Along with ZTE, China's largest online video provider LeTV has announced plans for the U.S. market. LeTV Strategic Vice President Ablikim Ablimit says it's hard for Chinese companies to chase high returns in the U.S. market because their competitors are holding a higher market share.

"In the U.S. market, LeTV plans to define its current products per customer requirements on Internet experience in the future five to eight years. Now we will not chase profit return, first we need to adapt to customer experience in the future, and then we will reasonably get profit return. This will change the competitive landscape with hardware manufacturers."

Ablimit notes the strategy reflects the demand of high end customers and it will help LeTV to compete with global companies including Sumsang, LG, and Netflix. He is also confident that LeTV would gain bigger share in the U.S. makert in the near future.

For CRI, I'm Fei Fei. 

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