Home  |  News  |  Photo  |  Video   |  Travel  |  Learn Chinese  |  Opinions  |  EZFM  |  NEWS Plus  |  CHINA PLUS
Toward More Secure, Usable and Personalized Internet Commerce
   2014-11-21 15:28:59    China Daily      Web Editor: Yangyang

The Internet has revolutionized our world and economy like nothing before. China, with 630 million users, hosted discussions on Internet development and governance at the World Internet Conference 2014, in Wuzhen, East China's Zhejiang province.

With its exponential growth, the Internet has allowed us to make positive changes in our economy. For example, E-commerce companies like Taobao Baidu and Amazon have developed applications with dazzling functions which have notably enriched our life. It also presents problems, by its very nature. The Internet has transformed into ecology of knowledge in which highly diverse information is linked in an extremely complex manner. There is so much information being disseminated that it is impossible for individuals to be aware of enough to enable them to take advantage of it.

Personalization, as an approach to provide content and services tailored to individual customers, was highlighted by the president of Baidu at the conference. It provides customers shopping experiences relevant to who they are and guided by what they need. Studies show that personalization is a highly effective method for increasing consumer lifetime value for online sellers. It can help people feel more capable when using Internet services. According to a survey by The Economist Intelligence Unit (EIU) in 2013, 70 percent of consumer respondents agreed that ¡°attempts at personalization are superficial¡± partly due to usability and lack of deep understanding of customers. Usability has also been identified as an important attribute for E-commerce. For example, usability dimensions have direct and interaction effects on customer loyalty and satisfaction.

Another highlight at the conference was the effort geared toward Internet security, which has been considered as the most important attribute for E-commerce. There is a distinction between national security and individual security. National security entails actions that affect social functions relying on the Internet and other critical infrastructures while individual security involves actions affecting acquired values like privacy and other personal details.

Adopting a top down approach by focusing on higher level security led to individuals¡¯ security needs being undermined. There is a general consensus among industry players and security researchers in E-commerce on the needs to make Internet security mechanisms accessible to average users. Systematically balancing national and individual security is relevant in determining appropriate policies and controls in E-commerce.

In 2011, McKinsey Global Institute reported that ¡°The Internet accounted for 21 percent of GDP growth in mature economies over the past 5 years¡±. This trend is likely to continue and to grow. On November 11 last year, Tmall made a record $5.75 billion in online sales, and this year set a new single day online sales record of $9.4 billion. The Internet is transforming the way we live, work and socialize. The Internet also plays a crucial role in transforming the global economy. Providing more secure, usable and personalized Internet solutions to all stakeholders is relevant to sustain the indispensible and healthy role that the Internet is playing.

Share

               


CRIENGLISH.com claims the copyright of all material and information produced originally by our staff. No person, organization and/or company shall reproduce, disseminate or broadcast the content in any manner whatsoever without the express written permission of CRIENGLISH.com.

CRIENGLISH.com holds neither liability nor responsibility for materials attributed to any other source. Such information is provided as reportage and dissemination of information but does not necessarily reflect the opinion of or endorsement by CRI.

                         
News
China
World
Politics
Business
Sports
Showbiz
Sci-tech
Photo
Recommended
China
World
Sports
Showbiz
Travel
Video
C4
The Sound Stage
Showbiz
Travel
China Revealed
My Chinese Life
Travel
Destinations
Photo Gallery
Recommended
Learn Chinese
"In" Chinese
Chatting in Chinese
Pop Culture
Traditional Culture
Living Chinese
Chinese Studio
Chinese Class
Learn English
Special English
Pop Chart
Everyday English
Fabulous Snaps
CRI News
China.org.cn  | Xinhua  | People's Daily Online   |  CNTV.cn  | China Daily  |  Global Times  | China Job  |  China Tibet Online  | Taiwan.cn  | eBeijing  | Beijing Today  | China-Eurasia Expo  | APEC Yiwu Conference  | Chinese Embassy in S.Africa  | Chinese Embassy in Australia  | Chinese Embassy in NZ