China Telecom Seeks Co-op with Israel Companies
   2013-10-07 21:03:38      Web Editor: Yangyang

Johnny Lee, Director of Application Store Operation Center of China Telecom, gives an overview of the Chinese applications market needs and explains China Telecom's initiative to collaborate with global technology suppliers in Tel Aviv, Israel, on Sunday, October 6, 2013. [Photo: / Zhang Jin]


By CRI Jerusalem Correspondent Zhang Jin

China Telecom is seeking partnerships with Israeli IT companies and has promised to provide localized operation services for Israeli companies wanting to enter China.

CRI's Ding Lulu has more.

During his visit to Israel, Johnny Lee, Director of Application Store Operation Center of China Telecom, says his company is trying to bridge the gap between enterprises and IT solution companies and he comes to Israel looking for IT service and solution providers.

"Israel has a lot of mature industries, like agriculture, like healthcare, and I believe that every mature industry has several IT solutions behind it. In China we are also developing different industries, and we need these kinds of hi-tech IT service and solutions."

Giving an overview of Chinese applications market needs, Lee explained China Telecom's initiative to collaborate with global technology suppliers.
Avi Levy, an Israeli veteran of hi-tech commercial cooperation with Chinese companies, says Lee's introduction has given Israeli companies a basic understanding of what they should do in order to start work in China.

"Most companies in Israel are first aiming at western countries. They really don't understand how much different it is to operate in China. I hope they will internalize the information, because one lecture is not enough, it takes many years of experience. But it's a first step. It's very important to know the difference."

In addition to IT companies, Lee says China Telecom can also try to bridge the gap for Israeli companies wanting to enter China.

"If they need localized operation services we can provided trusted partners. China Telecom will make a kind of guarantee with the partnerships. Actually we are trying to provide everything we could besides the government stuff. We are talking about the IT solutions, localizing services, localized marketing, all we can provide."

Lee says he is also looking for partnerships with Israeli master agencies to make it easier to bridge the gap. PTL Group, an Israeli company which supports foreign companies to set up and develop operations in China, is one of the potential partners.

Zvika Shalgo, CEO of PTL Group and co-founder of the Israeli Hub in eastern China's Changzhou city, says it's important to have a platform to help Israeli companies enter China, as most Israeli companies are small and limited in resources.

"One of the biggest barriers for them to go to china is money and time. They lack the resources to come to china to spend very long learning time, which can be years, just to understand what kind of products will be fitting. And then to invest the money to hold people there, to have infrastructure there is very expensive for them. So we are always trying to build a way for them to overcome this disadvantage."
Despite the culture differences, Shalgo says the cooperation with China is getting better year by year, and he expects more interactions in the future.

For CRI, I'm Ding Lulu.

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