Amway (China) Corporation's training center launches a 3D online video game developed for the training of its new salespeople on September 9, 2013, in east China's metropolis Shanghai. [Photo: CRIENGLISH.com]
American direct selling giant Amway Corporation recently designed a series of 3D online video games to train its new salespeople based in China in a "90-day Amway Life" Program.
The video game, which was unveiled in Shanghai last week, presents real-life situations experienced by salespeople during which staff encountered difficulties, setbacks, and also achieved gains and development.
Players will meet a variety of customers as part of the scenarios, and through playing the game new staff members are expected to accumulate direct-selling skills and knowledge related to Amway products in an efficient way.
International studies reveal that those trained on video games carry out their jobs better, have higher skills and retain information longer than workers who learn in less interactive, more passive environments.
Organizations have tried for years to devise entertaining, interactive and engaging ways to provide employees with a solid grasp of how to do their jobs; Amway (China) Corporation is one of them.
Individuals born in the 1980s and 1990s, who grow up playing online video games, gradually represent the majority of salespeople employed by the corporation; a fact which led to the design of the "90-day Amway Life" series online video game.